This morning Essence Magazine released a statement concerning the cancellation of the Essence Festival.
"After continued monitoring of the evolving developments in the COVID-19 global pandemic and remaining in close contact and collaboration with our partners in the City of New Orleans and the State of Louisiana, we are confirming today that we will no longer move forward with the 2020 ESSENCE Festival of Culture live experience – and look forward to returning to New Orleans in 2021." stated Essence.
However this is not stopping Essence, new initiatives such as Essence Studios which is a new streaming platform will host the first-ever Essence Festival of Culture Virtual Edition. The event will take place during the July 4th weekend. Other initiatives include Essence of the Matter: COVID-19’s Impact on Black America, Essence Benefit Series to Fight COVID-19, the first-ever virtual Essence Wellness House and Essence Cares Act Information Sessions, with the next – the Essence & New Voices Entrepreneur Summit – scheduled for Friday, April 24. Visit essence.com for more information on the schedule.
The virtual Festival will be a benefit celebration in honor and support of the City of New Orleans, which has been an incredible partner over the Festival’s 26 years and continues to be especially hard hit during this crisis. “ESSENCE and the City of New Orleans have a partnership that thrives in good times and is made even stronger in challenging times,” said Mayor Cantrell. “We share an uncompromised commitment to the best interest of our local community and our tourist community, and the priorities right now are providing support to those who have been affected by the disproportionate impact of the pandemic here in New Orleans and ensuring a safe and healthy environment for all. We look forward to welcoming everyone back to our great city in 2021 for the return of the ESSENCE Festival of Culture and to once again helping to create such an unmatched and magical experience.”
Essence will refund all tickets sold for the 2020 ESSENCE Festival of Culture. If you are a ticket holder visit www.essencefestival.com for further information regarding the refund.